Align everything you do in life. Evaluate how you spend your time and create efficiencies. If you can’t create any more efficiency, analyze how you can add more value to the process, your personal brand, or your company.
or example, I am a Seattle recruiter (one of my hats, along with being an 
HR Manager ). Part of my job is talking to candidates each and every day. I could just dial as many candidates as possible and pepper them with questions. Instead, at the very start of the conversation, I spend the time to passionately describe our company and what makes us radically different from what others in the Social Media Web 2.0 space are doing. I am going to sell my company to them first and foremost. Why? Because I am not arrogant enough to think the position is lure enough to excite them, and if it did I am not sure if I would want them on my team. It also adds a lot of value to the recruiting process, I can recruit candidates that otherwise might not be accessible either due to competition or pay range. I want to hire passionate employees who add value to our mission and culture.
To many people, I am the first voice they hear of my company. This shapes my actions and my words drastically. Maybe they won’t get the job but if I am successful, they will go away an advocate of my company and my personal brand. This is my goal at the end of each and every screening interview.
Try to determine what cascading effect opportunities exist within a situation. Who knows what will happen in the future, who knows what social networks a person belongs too. Maybe, they are trusted friends with the perfect future employee. Or maybe, they will think about my company or me for future opportunities.
Unless you sit in a cube all day (and night), we all have the power to shape perception and therefore reality. Everyone one you meet has a neutral view of you and what you represent when you first meet them. Turn them into an advocate for your personal brand and your company.
